It's a rare, and rather odd, occurrence for a business to NOT have some sort of online presence. While some are more "pretty" looking and polished than others, there's no question that owning a digital space with your brand's name on it is an important part of staying relevant in your market. But how much emphasis should you place on having a website, and how important is it for helping your business thrive?
Think of it like this:
Having a website is better than not having one at all, but having a GREAT website is better than having one just for the sake of doing so.
While it's true you can get away with a "bare-bones" website offering nothing more than a logo and some back story, put yourself in your customer's shoes: What do they want to see? What would entice them to want to use your services? You see, your site isn't just a placeholder left to collect dust in the dark corner of the web. Your site is an extension of your company's identity that should proudly display your raison d'être, and needs to represent your core values in the best way possible.